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Pro bike: Elia Viviani's all-new custom "Proud To Be Italian" De Rosa

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Elia Viviani's new Italy-themed De Rosa bike

Elia Viviani was presented his new bike by Nicholas De Rosa (Image credit: De Rosa)
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Elia Viviani's new Italy-themed De Rosa bike

Elia Viviani's new "Proud To Be Italian" De Rosa SK Pininfarina (Image credit: De Rosa)
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Elia Viviani's new Italy-themed De Rosa bike

Its Tricolore design is split up with silver stripes throughout (Image credit: De Rosa)
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Elia Viviani's new Italy-themed De Rosa bike

The bike has a 100 per cent win record after Viviani's win at the Adriatica Ionica opener (Image credit: De Rosa)

Viewers of the Adriatia Ionica this week would have undoubtedly noticed that Elia Viviani (Cofidis) is racing aboard a new bike, for its flashy paint job is hard to miss in the peloton. 

The bike, a De Rosa SK Pininfarina, is unsubtle with its Italian flag design - the home country of both Viviani and De Rosa - with the frame adorned in red, white and green throughout. 

It is to be known as the SK Pininfarina "Proud To Be Italian", and it was designed by Nicholas De Rosa, grandson of the company founder Ugo De Rosa. 

Instead of simple blocks of colour, De Rosa opted for a striped effect throughout, each of which with a contrasting silver colour. The overall aesthetic isn't dissimilar to a candy cane and given the colours involved, it has a definite air of Christmas about it, and we're ok with that. 

According to De Rosa, the bike is a "personal tribute to Elia Viviani, the first cyclist in history to be awarded the prestigious position of flag bearer at the upcoming Olympic Games."

However, by virtue of Viviani's focus on the track events at this year's Games, where he is set to target the team pursuit, Omnium and Madison, there will be no opportunity for Viviani to use this road bike in competition in Tokyo. 

So far, the bike has a 100 per cent win record. The Italian sprinter repaid his team sponsor's gesture with a win on stage 1 whilst riding for the Italian national team. 

The spec of the bike is representative of his Cofidis team's sponsors, complete with a Campagnolo Super Record EPS 12 groupset, Vision one-piece cockpit and Selle Italia saddle. The wheels are the Speed 55 CMPTZN wheelset from Fulcrum, shod with Michelin Power Time Trial tubeless tyres. 

Elia Viviani's De Rosa SK Pininfarina specifications

Elia Viviani's De Rosa SK Pininfarina specifications
FrameDe Rosa SK Pininfarina
GroupsetCampagnolo Super Record EPS 12
Brake leversCampagnolo Super Record EPS 12 Disc
Brake calipersCampagnolo Super Record Disc
WheelsetFulcrum Speed 55 CMPTZN
HandlebarVision METRON 5D
StemVision METRON 5D
Power MeterSRM
PedalsLook KEO Blade Carbon
SaddleFlite Boost Pro Team Kit Carbonio Superflow
TyresMichelin Power Time Trial
ComputerWahoo Elemnt Bolt, Roam
Bottle CagesElite Leggero Carbon
Josh Croxton

Josh is our Senior Tech Writer meaning he covers everything from buyer's guides and deals to the latest tech news and reviews. He'll spot something new in the pro peloton from a mile off, and is always keen get his hands on the newest tech. 


On the bike, Josh has been racing since the age of 13. After racing XC with friends in his teens, he turned to road racing in his early 20s. Pre pandemic, he was racing as a Cat 1 for Team Tor 2000, but for the time being, he's taking shelter in his garage racing on Zwift and RGT. In the real world, he enjoys a good long road race but he's much more at home in a local criterium.