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Inside the Cyclefit store - gallery

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Fabian Cancellara takes a photo of the Trek display

Fabian Cancellara takes a photo of the Trek display
(Image credit: Sadhbh O'Shea)
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A Cervelo P3 time trial bike

A Cervelo P3 time trial bike
(Image credit: Sadhbh O'Shea)
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Pick your colour

Pick your colour
(Image credit: Sadhbh O'Shea)
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Seven allow you to pick from a wide rage of frame colours

Seven allow you to pick from a wide rage of frame colours
(Image credit: Sadhbh O'Shea)
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A Seven Evergreen

A Seven Evergreen
(Image credit: Sadhbh O'Shea)
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A member of the Cervelo R series

A member of the Cervelo R series
(Image credit: Sadhbh O'Shea)
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Passioni was another manufacturer on show

Passioni was another manufacturer on show
(Image credit: Sadhbh O'Shea)
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A bit more tech than your average shoe fitting service

A bit more tech than your average shoe fitting service
(Image credit: Sadhbh O'Shea)
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A range of Cervélo frames

A range of Cervélo frames
(Image credit: Sadhbh O'Shea)
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The back wall was dedicated to Trek

The back wall was dedicated to Trek
(Image credit: Sadhbh O'Shea)
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A Trek Emonda sits just above the entrance to the workshop

A Trek Emonda sits just above the entrance to the workshop
(Image credit: Sadhbh O'Shea)
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There was a wide variety of bikes on display

There was a wide variety of bikes on display
(Image credit: Sadhbh O'Shea)
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A very stealth looking Trek SpeedConcept

A very stealth looking Trek SpeedConcept
(Image credit: Sadhbh O'Shea)
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Pressure sensors allow riders to see how they sit on the bike

Pressure sensors allow riders to see how they sit on the bike
(Image credit: Sadhbh O'Shea)
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There is a second bike with pressure sensors in the saddle

There is a second bike with pressure sensors in the saddle
(Image credit: Sadhbh O'Shea)
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Fabian Cancellara with Cyclefit owners Julian Wall and Phil Cavell

Fabian Cancellara with Cyclefit owners Julian Wall and Phil Cavell
(Image credit: Sadhbh O'Shea)
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3D computing means that the rider's riding style can really be analysed

3D computing means that the rider's riding style can really be analysed
(Image credit: Sadhbh O'Shea)
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You can focus on different angles and view the rider's pedal action

You can focus on different angles and view the rider's pedal action
(Image credit: Sadhbh O'Shea)
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A plethora of sensors can be attached to the riders' clothing

A plethora of sensors can be attached to the riders' clothing
(Image credit: Sadhbh O'Shea)
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Cameras on either side allow a full view of the rider

Cameras on either side allow a full view of the rider
(Image credit: Sadhbh O'Shea)
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The first of two bikes allows riders to assess their position on the bike

The first of two bikes allows riders to assess their position on the bike
(Image credit: Sadhbh O'Shea)
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A computer on the front of the bike gives the fitters some more info

A computer on the front of the bike gives the fitters some more info
(Image credit: Sadhbh O'Shea)
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The bikes in the workshop are fully adjustable for different heights

The bikes in the workshop are fully adjustable for different heights
(Image credit: Sadhbh O'Shea)
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Riders can test out different saddles

Riders can test out different saddles
(Image credit: Sadhbh O'Shea)
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Fabian Cancellara's bike safe and sound in the workshop

Fabian Cancellara's bike safe and sound in the workshop
(Image credit: Sadhbh O'Shea)
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Handlebars for all occassions

Handlebars for all occassions
(Image credit: Sadhbh O'Shea)
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There is everything you need in the workshop

There is everything you need in the workshop
(Image credit: Sadhbh O'Shea)
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A Trek Domane on display in the shop

A Trek Domane on display in the shop
(Image credit: Sadhbh O'Shea)

The sport of cycling is as technological as ever as professionals and amateurs look to gain the slightest advantages over their competitors.

Making sure that your bike and other equipment is set up correctly is key to making the most of your riding. For this purpose, WorldTour team Trek Factory Racing use London based company Cyclefit. The company travel out to see the team two or three times a year to do bike fits with the riders and, in the meantime, riders can travel to London or call them on the phone if there is a problem.

Earlier this week, Cyclingnews travelled to Cyclefit to talk to Trek Factory Racing’s Fabian Cancellara and had a chance to take a closer look at the shop itself. Cyclefit was founded by Julian Wall and Philip Cavell in 2002 and it has been in the same spot in Covent Garden ever since. As well as Trek Factory Racing, they also work with individual riders such as Tao Geoghegan Hart on a pro bono basis.

It’s not just open to the professionals with any rider able to book themselves in for a fitting. The front of the shop looks like your normal high-end bike shop with the walls dripping in frames including Trek, Cervélo, Seven and Passioni.

However, as you work your way to the back it reveals two rooms where much of the work goes on. In each room they have two, fully-adjustable, stationary bikes the first of which uses a mixture of attachable sensors and cameras to get a 3D look at the rider’s position and pedalling action. Computers allow the staff to view the riders from the front, side and above. In the second room, another stationary bike is fitted with sensors in the saddle, which shows the riders exactly where they sit on the saddle.

Flick through the gallery above to take a look inside the Cyclefit shop.