Discovery Channel team "goes green"
The Discovery Channel Team today announced it is going "Green" by becoming carbon neutral beginning...
The Discovery Channel Team today announced it is going "Green" by becoming carbon neutral beginning with the 2007 Tour de France (and retroactive to January 1). The team plans to reach its goal of carbon neutrality through a combination of energy savings, reduced carbon emissions and investments in carbon offsets.
The Disco squad of the 2007 Tour will ride with green-accented jerseys, shorts, helmets and cars. The goal is to educate fans on the risks associated with climate change, provide everyday solutions and inspire them to simply "ride a bike" as an alternative means of travel.
"Global warming has become a major concern worldwide and our sport and team is uniquely positioned to raise awareness about the importance of being more 'green,'" said Team Manager Johan Bruyneel. "We realize that there have been others helping in this cause, like the US-based Kodak Gallery Team, and our hope is that we can also help lead the way forward."
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