Bruyneel joins World Bicycle Relief Board

Johan Bruyneel has joined the Board of Directors of World Bicycle Relief. World Bicycle Relief was founded by SRAM Corporation in 2005 and specializes in large-scale, comprehensive bicycle programs by providing supply chain management, technical knowledge and logistics expertise to poverty relief and disaster assistance initiatives. To date, nearly 50,000 new bicycles have been provided as part of a completed program in Sri Lanka and several major current projects in Africa.

Bruyneel, who is currently General Manager of the Astana Cycling Team, said, "Serving on the World Bicycle Relief Board is an opportunity to give back to the world through something that has given me so much in life." He added that "To the world's poor, time lost to walking destroys much of their productive day. A bicycle represents a leap in efficiency that magnifies everything they do. We often forget that the bike is used for more than sport; for many people it's an invaluable part of everyday life."