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Avid introduces Juicy Ultimate

Avid announced the release of its newest member of the Juicy family this week. The new brake was designed to incorporate all the benefits of the Juicy 7 but optimized for the ultra weight conscious cross-country rider. Designers shaved 80 grams with the combination of a thinner walled carbon lever blade, super-light, low-profile magnesium lever body, and their new one piece Monoblok™ caliper design.

Athletes like Thomas Frischknecht (Team Swisspower), Jeremy Horgan-Kobelski (Subaru-Gary Fisher), and Julien Absalon (Motorex-Bianchi) are all expected to be racing on the Juicy Ultimate this season.

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