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NAHBS 2013: Breadwinner Cycles

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Renowned Portland, Oregon builders Tony Pereira and Ira Ryan are now working together on a new line of bikes called Breadwinner Cycles

Renowned Portland, Oregon builders Tony Pereira and Ira Ryan are now working together on a new line of bikes called Breadwinner Cycles (Image credit: Jonny Irick)
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The Blaq Design front rack bag features a strip at the bottom edge that's lit with bright LEDs

The Blaq Design front rack bag features a strip at the bottom edge that's lit with bright LEDs (Image credit: Jonny Irick)
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A front hub dynamo powers front and rear lights

A front hub dynamo powers front and rear lights (Image credit: Jonny Irick)
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The U-lock is integrated into the top tube. The lock cylinder is accessed through a port in the head tube

The U-lock is integrated into the top tube. The lock cylinder is accessed through a port in the head tube (Image credit: Jonny Irick)
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Disc-equipped Breadwinners are built with Paragon dropouts

Disc-equipped Breadwinners are built with Paragon dropouts (Image credit: Jonny Irick)
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Internal wiring and rear brake hose routing on the Breadwinner Arbor Lodge

Internal wiring and rear brake hose routing on the Breadwinner Arbor Lodge (Image credit: Jonny Irick)
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Cushy 650b tires on the Breadwinner Arbor Lodge

Cushy 650b tires on the Breadwinner Arbor Lodge (Image credit: Jonny Irick)
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Breadwinner outfitted its JB Racer 29er hardtail with Thomson's new titanium flat bar

Breadwinner outfitted its JB Racer 29er hardtail with Thomson's new titanium flat bar (Image credit: Jonny Irick)
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Breadwinner's 29er steel hardtail is called the JB Racer

Breadwinner's 29er steel hardtail is called the JB Racer (Image credit: Jonny Irick)
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Got errands to run? The Breadwinner Arbor Lodge is ready to go with a giant front rack, a built-in lock, fenders, and dynamo lights. Sorry, the bag isn't included

Got errands to run? The Breadwinner Arbor Lodge is ready to go with a giant front rack, a built-in lock, fenders, and dynamo lights. Sorry, the bag isn't included (Image credit: Jonny Irick)
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Breadwinner built the front brake housing stop directly into the Thomson stem. We're not sure this will be a stock option, though

Breadwinner built the front brake housing stop directly into the Thomson stem. We're not sure this will be a stock option, though (Image credit: Jonny Irick)
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Despite being less bespoke in nature, Breadwinner bikes will still be beautiful to look at

Despite being less bespoke in nature, Breadwinner bikes will still be beautiful to look at (Image credit: Jonny Irick)
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Get used to seeing this head tube badge, folks. Tony Pereira and Ira Ryan are hoping to build a lot of Breadwinners

Get used to seeing this head tube badge, folks. Tony Pereira and Ira Ryan are hoping to build a lot of Breadwinners (Image credit: Jonny Irick)
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Clean internal Shimano Di2 routing on this Breadwinner Cycles Lola road racer

Clean internal Shimano Di2 routing on this Breadwinner Cycles Lola road racer (Image credit: Jonny Irick)
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Breadwinner Cycles' range will be impressively diverse. Pictured here are the Continental "year-round" road bike (top) and the Aufderheide tourer (bottom)

Breadwinner Cycles' range will be impressively diverse. Pictured here are the Continental "year-round" road bike (top) and the Aufderheide tourer (bottom) (Image credit: Jonny Irick)
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Breadwinner builds the Continental with Columbus steel tubing and clearance for up to 30mm-wide tires

Breadwinner builds the Continental with Columbus steel tubing and clearance for up to 30mm-wide tires (Image credit: Jonny Irick)
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All of the new Breadwinner bikes feature tastefully understated paint

All of the new Breadwinner bikes feature tastefully understated paint (Image credit: Jonny Irick)
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The new Breadwinner Holeshot is a dedicated cyclo-cross racer built with lightweight Columbus Life steel tubing

The new Breadwinner Holeshot is a dedicated cyclo-cross racer built with lightweight Columbus Life steel tubing (Image credit: Jonny Irick)
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Continuous housing from top tube to rear derailleur on the Breadwinner Holeshot should help maintain shifting performance in muddy conditions

Continuous housing from top tube to rear derailleur on the Breadwinner Holeshot should help maintain shifting performance in muddy conditions (Image credit: Jonny Irick)
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If everything goes well, you'll soon see a lot more of this logo

If everything goes well, you'll soon see a lot more of this logo (Image credit: Jonny Irick)

This article originally published on BikeRadar

The accomplished frame builders Tony Pereira and Ira Ryan are already used to working together, having collaborated on a few batches of bikes for Rapha's Continental project. Already good friends from Portland, Oregon, Pereira and Ryan began to realize the benefits of a business relationship, too, and Breadwinner Cycles was born.

"Breadwinner started as Tony and I working on a collaborative project with Rapha to build the Continental bike," Ryan told BikeRadar. "We didn't know what to expect from it. We did a couple of batches of bikes, we worked really well together, we have complementary personalities, and complementary skills as builders so we kind of just kept going with it."

Unlike the completely bespoke Tony Pereira and Ira Ryan signature builds, Breadwinner's range will be more of a stock nature with six models to start: the Lola road racer, the Continental 'all-conditions' road bike, the Aufderheide tourer, the Hole Shot 'cross racer, the Arbor Lodge city bike and the JB Racer 29er mountain bike hardtail. All of the bikes will be TIG-welded, mostly from Columbus and True Temper tubing.

Breadwinner bikes won't be as ornate or detailed as the builders' eponymous lines, and they won't be completely fabricated by each builder, either. Similar to what fellow Portland builder Sacha White has done with Vanilla Cycles and Speedvagen, Pereira and Ryan plan to bring in some outside help.

"We can only build so many bikes a year personally, so we just decided to come together and scale up a little more effectively and get more bikes to more people," Ryan said. Probably in the first year we're going to hire a couple of people and then eventually, in five years we'd like to be able to make a thousand frames [per year], all made in Portland, Oregon and be able to hire ten or eleven people."

As for the name, Ryan suggested it almost started out as a sort of inside joke. While he and Pereira were both very successful all things considered, there's a limit to what you can bring in financially as a one-man shop building bespoke machines – even when there's a waiting list and regular four-figure price tags.

"Breadwinner just started out as a name – sort of a placeholder," he said. "But the more we built with it, the more we fell in love with it. Now it's almost sort of a positive affirmation. We want to win some bread! We don't want it to be all about the money, and these six bikes that we're showing, we're deeply passionate about them. The whole range represents what we do with our own individual companies."

Pereira and Ryan still maintain separate shops but plan to merge into a shared space soon.

"That's the next big thing. Both of us individually have enough tools and machines for a fully functioning factory," he said. "We just need a place to put it. It's a work in progress."

Breadwinner Cycles' website is now live and the pair are accepting orders. Framesets range from $1,795 for the JB Racer (frame only) up to $2,395 for the Hole Shot with an Enve Composites fork.

Continuous housing from top tube to rear derailleur on the Breadwinner Holeshot should help maintain shifting performance in muddy conditions

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