Mads Pedersen's Project One World Champion Trek Madone

Mads Pedersen's World Champion Trek Madone
(Image credit: Trek)

Less than six days. That's how long Trek had to create a bike fit for a world champion after 23-year-old Mads Pedersen's surprise victory in the World Road Championships in Yorkshire on Sunday. 

From the late afternoon finale of the elite men's road race on Sunday, September 30, to the mid-day drop of the flag at the Tour de l'Eurométropole on Saturday, October 5, Trek had to conceptualise, design, paint, build and deliver a World Champion's Edition Trek Madone halfway around the world in time for Pedersen's next outing in Trek-Segafredo livery. 

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