Winning a race is something that every rider strives for and the victory celebration is a chance to revel in the moment, honour your sponsors and pay homage to those close to you. It's an image that will be beamed around the world and may well be slapped across the publicity campaigns of your team's sponsors.
Most riders will opt for the simple punching of the air or lift their arms aloft, wrapped up in the moment of joy. Some riders like to think theirs through a little bit more.
At this year's Cyclo-cross World Championships, for example, Mathieu van der Poel stopped after crossing the line to show off his Canyon bike. Other riders have signatures moves, such as Vincenzo Nibali, who often makes a nod to his nickname 'the Shark of Messina' when he crosses the line first.
Mark Cavendish and Lars Boom are among riders to have gotten in trouble for their celebrations in the past, with the Dutchman being fined and Cavendish getting sent home from the 2010 Tour de Romandie.
Perhaps the rider with the widest variety of finish line celebrations, thanks largely to his substantial number of wins, is Peter Sagan. In the early part of his career he had a different one each week, including the running man at the Tour de France in 2012 and wheelying across the line at Gent-Wevelgem the following year.
There are those that celebrate a bit early too, like Erik Zabel at Milan-San Remo in 2004, and Caleb Ewan at the Abu Dhabi Tour in 2017.
Flick through the gallery above to see some of the best, worst and strangest celebrations in cycling.