Cherie Pridham: In the driving seat

Cherie Pridham Procycling
(Image credit: Israel Start-Up Nation)

For over a decade, former racer Cherie Pridham directed and owned one of Britain’s most successful Continental teams. But for 2021 she takes on a new role, as a DS with Israel-Start Up Nation, making her the first woman full time in the team car in the men's WorldTour. Procycling magazine hears her story.

This article is taken from Procycling magazine issue 278, February 2021.

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Sophie Hurcom is Procycling’s deputy editor. She joined the magazine in 2017, after working at Cycling Weekly where she started on work experience before becoming a sub editor, and then news and features writer. Prior to that, she graduated from City University London with a Masters degree in magazine journalism. Sophie has since reported from races all over the world, including multiple  Tours de France, where she was thrown in at the deep end by making her race debut in 2014 on the stage that Chris Froome crashed out on the Roubaix cobbles.