This article originally appeared on BikeRadar
Want a glimpse at the new wheels by DT Swiss, Team Sky components from PRO, innovative child seats from Bobikes, updated protection from Bliss and a couple of squirrels caught in a compromising position? BikeRadar got an eyeful of the latest products on offer from UK distributor Madison at the 2016 IceBike* show.
The IceBike* show covers many major cycling brands including Pearl Izumi, Ridley, Park Tool, Saracen, Shimano and Genesis. Some highlights from the show include new suspension forks and shocks from DT Swiss alongside a whole new selection of road and mountain bike wheels.
Lazer unveiled the chin piece that goes along with its Revolution helmet, plus a range of coloured interchangeable parts such as peaks and ear pads to make the helmet as distinctive as you like.
Pearl Izumi had some impressive new MTB and road kit on offer for both men and women, and that's barely scratching the surface. Pricing was only immediately available in sterling; we'll add international figures as we have them.
If you fancy having a look at the new bikes, wheels, clothing, hardware and more on offer at IceBike*, the show at Arena:MK (Milton Keynes) is open to the public for the first time this year. Admission is free.
There'll also be some big cycling stars at the show over the weekend of 27 and 28 February, including Olympic BMXer Shanaze Reade, world champion Manon Carpenter, the Madison Genesis team launch and more.