Tech: SRAM silences environmental critics with new fully biodegradable drivetrain

By James Huang

Component maker SRAM has developed a wholly new, and ultra eco-friendly, component group creatively dubbed RE-cycle, partially in response to some environmentalists who have expressed criticism of the company's decision to use plastic packaging for some of their high-end componentry. Not surprisingly, the new group is aimed squarely at the commuter market and will consist of a single-chainring crankset, front and rear hubs with internal drum brakes, and a rear derailleur and corresponding shifter.

European automakers have long been praised in heralded in the eco-community for having long been labeling individual components with universal material codes that ease recycling upon the end of a product's useful life. However, SRAM has elected to go one step further with RE-Cycle by actually making the group 100% biodegradable.

A SRAM PR and product testing guru, said, "dude, you can also now eat your bike parts to keep from starving in the event that you get lost or stranded somewhere".