Rouleur Live: A mega tech gallery of the coolest things on show

cool custom painted shoes from Rouleur Live
Custom painted shoes are only the half of it at Rouleur Live (Image credit: Josh Croxton)

Rouleur Live is an annual cycling show in London with a unique twist. Firstly, it differs from the likes of Eurobike in that it tends to only attract established brands with a keen interest in road and gravel. 

The three halls of the show are not only packed with the latest bike tech, from custom builds to never-before-seen bikes, but at every turn, famous faces from the sport's past and present appear. This year, the show's opening day was headlined by two former riders who arguably made up cycling's biggest-ever rivalry: Tom Boonen and Fabian Cancellara, but the likes of Ethan Hayter, Nathan Haas, Nicolas Roche and Kasia Niewiadoma also roamed the halls among the public. 

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Josh Croxton
Tech Editor

As the Tech Editor here at Cyclingnews, Josh leads on content relating to all-things tech, including bikes, kit and components in order to cover product launches and curate our world-class buying guides, reviews and deals. Alongside this, his love for WorldTour racing and eagle eyes mean he's often breaking tech stories from the pro peloton too. 


On the bike, 32-year-old Josh has been riding and racing since his early teens. He started out racing cross country when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s and has never looked back. He's always training for the next big event and is keen to get his hands on the newest tech to help. He enjoys a good long ride on road or gravel, but he's most alive when he's elbow-to-elbow in a local criterium.