Prudhomme's Tour de France for millennials

Tour de France 2020, Christian Prudhomme
(Image credit: Getty Images Sport)

After unveiling a groundbreaking route for the 2020 Tour de France - low on time trialling, high on hills - Christian Prudhomme spoke of the battle to capture the increasingly fleeting attention of the 21st century audience.

The race director referred to the ‘civilisation de zapping’, a term that comes from the tendency of modern television viewers to restlessly flick through channels, and insisted: "We have to make things as varied as possible."

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Patrick Fletcher

Patrick is an NCTJ-trained journalist, and former deputy editor of Cyclingnews, who has seven years’ experience covering professional cycling. He has a modern languages degree from Durham University and has been able to put it to some use in what is a multi-lingual sport, with a particular focus on French and Spanish-speaking riders. Away from cycling, Patrick spends most of his time playing or watching other forms of sport - football, tennis, trail running, darts, to name a few, but he draws the line at rugby.