PAS Normal brings hope to the industry with the opening of first US store

PAS Normal Studios San Francisco view of large picture in store
(Image credit: Josh Ross)

It's no secret that the bike industry is in the midst of some upheaval. When the COVID pandemic shut down the world, the bike industry stepped onto a roller coaster ride. First there were the shutdowns, then unprecedented demand, then a global supply chain meltdown. Finally, just as retailers started to catch up with demand and the supply chain began to function again, global economic fortunes shifted. As old orders make their way through the system, demand is cooling. The result is a glut of bikes available and layoffs rocking the industry. 

Among this deluge of negative news, there continues to be hope out there. As Specialized moves away from adventures towards racing, other brands affirm adventure isn’t dead. There are always winners and losers in every economic situation and right now there is an opportunity for those in the right position. One of those brands that might be in the right position is PAS Normal and the brand is taking a gamble with its first US store.

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