Michael Schär transitions to Lidl-Trek team car as sports director

BEROMNSTER SWITZERLAND JUNE 12 Cyclists pay tribute to Michael Schr of Switzerland and Ag2R Citron Team prior to the 86th Tour de Suisse 2023 Stage 2 a 1737km stage from Beromnster to Nottwil UCIWT on June 12 2023 in Beromnster Switzerland Photo by Dario BelingheriGetty Images
Riders in the peloton pay tribute to Michael Schär (AG2R Citroën) after he announced his retirement plans at the 2023 Tour de Suisse (Image credit: Dario Belingheri/Getty Images)

Michael Schär will wear the team colours for Lidl-Trek in 2024, however, transitioning from the bike to the team car as a sports director, the team announced Friday. The Swiss veteran recently completed his 18th season in the pro peloton with AG2R Citroën, his career spanning three other teams.

As a Swiss junior time trial champion, he would later claim the national road race title in 2013. He appeared in all three Grand Tours, with the Tour de France being the most consistent with 11 of his 13 appearances. Schär also represented Switzerland at three Olympic Games.

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Jackie Tyson
North American Production editor

Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. She has climbed l'Alpe d'Huez three times (not fast). Her favorite road and gravel rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France), and some mtb rides in Park City, Utah (USA).