Landbouwkrediet adds Euphony for 2012
By Cycling News
Belgain ProContinental team adds name co-sponsor
Team Landbouwkrediet will be known as Landbouwkrediet-Euphony as of this year. The team announced the Belgian telecommunications and energy firm,w hich already sponsors teams in other sports, as its co-title partner today.
With Landbouwkrediet planning to gradually phase out of sponsorship after 12 years, “it was necessary to find a new partner interested in investing in the world of cycling,” the team said on its website.
The new name co-sponsor “now allows to ensure the continuity of the Professional Continental team in 2013 and even a glimpse of longer horizons.”
Euphony already sponsors Racing Genk, the current Belgian football champion, and Euphony Asse-Zellik volleyball team.
"The collaboration with Landbouwkrediet is an opportunity to broaden our horizons," Frank Van de Wege, Managing Director at Euphony, told Sportwereld. "Landbouwkrediet is a team with great ambition and potential, focusing on the Benelux, as does Euphony. The presence of the team on the road and in cyclo-cross is a perfect combination for us. We are confident that this collaboration will be a successful trip. "
Sign up to the Cyclingnews Newsletter. You can unsubscribe at any time. For more information about how to do this, and how we hold your data, please see our privacy policy
Thank you for signing up to Cycling News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.