Colnago sells one-off C68 bike for $133,000

Colnago C68 Gioiello
(Image credit: Colnago)

Colnago bikes have a reputation for being expensive, but the Colnago Gioiello Numero 1 is officially its most spendy bike ever, having just been sold at auction at Sotheby's in Geneva for 120,650 Swiss francs. That’s over $133,000 or £107,000.

Officially, Colnago has created the C68 Gioiello in honour of the 106th Giro d’Italia, currently in progress. But it’s also aiming to position itself alongside luxury brands, with the auction part of Sotheby’s Geneva Luxury Week and also including “magnificent jewels, important handbags and watches”, according to Colnago.

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Paul has been on two wheels since he was in his teens and he's spent much of the time since writing about bikes and the associated tech. He's a road cyclist at heart but his adventurous curiosity means Paul has been riding gravel since well before it was cool, adapting his cyclo-cross bike to ride all-day off-road epics and putting road kit to the ultimate test along the way. Paul has contributed to Cyclingnews' tech coverage for a few years, helping to maintain the freshness of our buying guides and deals content, as well as writing a number of our voucher code pages.