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Brailsford looks to build on Great Britain's Olympic success

David Brailsford, the mastermind of Great Britain's cycling success in Beijing, takes great satisfaction in a £5 million increase in the cycling team's budget for 2012 in addition to having four Beijing gold medallists vie for BBC Sports Personality of the Year.

" I'm paid to win medals and as a team we set out to win medals. We did exactly that and so the rewards should follow," said Brailsford to the Telegraph. "I have absolutely no guilt."

Much of the extra money will be spent on technological advancements, a necessity brought home to Brailsford during a visit to the McLaren F1 headquarters last week.

"If you look at the car they were running in 2000, it looks so outdated now but at the time they thought it was the best car that could ever be built," said Brailsford. "It's the same for us. In four years' time we'll look back to now and think, 'Blimey, we were in the dark ages'."

Chris Hoy, Nicole Cooke, Rebecca Romero and Bradley Wiggins, winners of seven gold medals at the Beijing Olympics, have all been short listed for BBC Sports Personality of the Year and will try to break a 43 year drought for cyclists. Tom Simpson was the last cyclist to win the prestigious award, back in 1965. The cyclists will face stiff competition from six other athletes, most notably Formula One champion Lewis Hamilton.

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Based in the southeastern United States, Peter produces race coverage for all disciplines, edits news and writes features. The New Jersey native has 30 years of road racing and cyclo-cross experience, starting in the early 1980s as a Junior in the days of toe clips and leather hairnets. Over the years he's had the good fortune to race throughout the United States and has competed in national championships for both road and 'cross in the Junior and Masters categories. The passion for cycling started young, as before he switched to the road Peter's mission in life was catching big air on his BMX bike.