The Bahrain Victorious team will be racing in a newly-designed kit by Alé for the Vuelta a España, the team announced on Thursday. The squad's solid red jerseys would conflict with the traditional Vuelta a España's red leader's jersey, so instead they'll be wearing a bold design for a cause.
The front of the jersey has a multi-coloured fade design with "TBV" in bold block letters for Team Bahrain Victorious, while on the back they reveal their message for the Vuelta: "Ride away from Diabetes and Obesity - every pedal stroke is a victory".
In smaller print, the team aim to raise awareness of exercise's crucial role in preventing type 2 diabetes, stating "30 minutes of exercise a day reduces your risk of diabetes by 25%".
On the front, the jersey gives statistics such as "10% of global health expenditure is spent tackling diabetes", "Diabetes caused 4.2 million deaths in 2019", "374 million people are at increased risk of developing Type 2 diabetes", and "1 in 11 adults have diabetes". On obesity, the jersey points out there are "2.8 million people dying each year as a result of being obese" and "over 650 million people are obese".
The team are also launching a campaign to get fans to exercise 30 minutes a day, and, if they track their progress through Bahrain Victorious' Strava club, they will be eligible for weekly prize drawings.
The limited-edition 2021 Vuelta a España Bahrain Victorious jersey is also available for purchase.
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