Is unconscious bias silently guiding your choice in bikes?

Enve frames on a table being built
(Image credit: Enve)

For better or worse, I often read the comments. I also have a lot of conversations with a lot of people about bikes. Not only is it the nature of my job but it's something I love to talk about. As I've read those comments, and had those discussions, over the years I've seen a trend of discounting the quality of bikes from certain parts of the world. Typically I brush past it or I respond in subtle ways that change the conversation a little. Recently though I had someone comment on an Instagram discussion saying "that's just another plastic bike from China" and I decided it was time to stop and address this issue.

Often we take ideas as fact without wondering where they come from or why. Do you believe that bikes made in Italy or the US are better than those made in Asia? Have you ever considered why you hold that belief? Is it actually true or are the best bikes in the world made elsewhere?

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Josh Ross

Josh hails from the Pacific Northwest of the United States but would prefer riding through the desert than the rain. He will happily talk for hours about the minutiae of cycling tech but also has an understanding that most people just want things to work. He is a road cyclist at heart and doesn't care much if those roads are paved, dirt, or digital. Although he rarely races, if you ask him to ride from sunrise to sunset the answer will be yes. Height: 5'9" Weight: 140 lb. Rides: Salsa Warbird, Cannondale CAAD9, Enve Melee, Look 795 Blade RS, Priority Continuum Onyx