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BMC's race bike designs show the diverse nationalities of the team riders

Tour tech: BMC embraces riders' nationalities

Added
July 22, 06:30

This article originally appeared on BikeRadar

BMC as a company got into World Cup fever this summer, with national pride spilling over from watching the international football competition into the Tour de France. At the Tour, each BMC rider has national motif decals on his bikes and Pearl Izumi cycling caps.

BMC employees and distributors were also wearing their respective national colours at business events this summer.

"Flags are a symbol of nationalism and globalism and BMC's growth strategy is a global one," BMC CEO David Zurcher said in a press release. "BMC has undergone a lot of changes in the last few months, and the flags unify the...

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