With support from Welsh cycling star Geraint Thomas, the Track Attack Community Development Cycling Program is giving local children between the ages of 7 and 15 a chance to experience track cycling at three key facilities across South Wales.
The project has been given a huge boost this year with Iceland coming on board as the title sponsor. With the support of Iceland, Track Attack will provide more equipment, facilities and coaches to reach more youngsters from local communities in Wales.
The Iceland sponsorship follows in the footsteps of DHL who, earlier this year made a significant investment in cycling youth development with the creation of the DHL Sprint School. The DHL Sprint School has been based at the Newport Velodrome since February
"Here at Iceland we have had a long relationship with DHL and when we saw the great work being achieved by Guy Elliott and DHL's sponsorship of Sprint School in Newport we felt we could really help grow the youth development work DHL have pioneered," said Andy Pritchard, Managing Director of Iceland. "Our commitment to this project is for three years and we hope in that time to help as many young people to experience the thrill of track cycling as well as learn about living a healthier, fitter life."
Thomas is an example of success recruiting and developing young talent. "I started cycling at Maindy Flyers in Cardiff after seeing an advert for the club. I did really well and was instantly hooked and now I'm riding in races like the Tour de France."