The Lincoln Grand Prix, a British Cycling Premier Calendar Series event, has announced a new title sponsorship deal for this year's 54th running of the race. Service provider Abstraction will sponsor this year's event, which is scheduled for May 10.
"I'm delighted that we have Abstraction as the title sponsor of the Grand Prix," said organiser Ian Emmerson. "Thanks to this agreement we can improve many of the logistics and the marketing of the event which, in turn, will help us to raise its profile as well as that of the City of Lincoln."
British elite riders will contest 11 laps of the infamous eight mile circuit. The course includes a climb of the one in six and cobbled Michaelgate on each lap, with the final sprint to the Castle Square finish after 86 miles of racing.
"As a Lincoln man I'm proud to support this prestigious event which does so much to raise the city's profile on both a national and international basis," said Jason Brewer, Abstraction's Managing Director. "We also believe that in supporting elite cycling we're helping to find our future World and Olympic Champions while raising the profile of the sport in general."
Abstraction has committed to the event for the next three years.