April isn't typically the common time to find a cycling sale, but that's exactly what you'll find right now at Specialized UK, as the brand has unveiled what it describes as an "unprecedented" sale.
With the Northern Hemisphere summer just around the corner and millions of people dusting off their bikes to take advantage of the lighter evenings and warmer weather, bike brands and retail shops are beginning to see an increase in consumer demand.
Mindful of this, good business practice would suggest prices follow that demand and discounting becomes rare, but Specialized, evidently also mindful of overstock issues that are plaguing the industry in the post-Covid era, is looking to capitalise with a different tactic.
In an email to consumers, it promises "huge savings" with "unprecedented" discounts of up to 50% off a range of products including e-bikes, mountain bikes, helmets, shoes and accessories. There are smaller discounts on gravel bikes too, covering both Diverge STR and Crux models, as well as hybrid bikes such as the Sirrus.
There are also deals on hundreds of accessories covering everything from budget-friendly bottle cages to carbon fibre wheels.
You can check out the full sale here or scroll down to see the deals that stand out most to us.
Specialized deals: Our top picks
- Turbo Levo SL Kids:
£3,500 £1,750 - Crux Expert:
£5,500 £4,400 - Epic Evo Pro:
£7,500 £3,750 - Turbo Como 5.0 IGH:
£4,500 £3,600 - Turbo Tero 4.0 EQ:
£3,800 £2,950 - Sirrus 2.0:
£600 £480
