Mads Pedersen on his Tour of Flanders: Better to die trying than die following

OUDENAARDE BELGIUM APRIL 02 Mads Pedersen of Denmark and Team TrekSegafredo competes at Paterberg cobblestones sector compete while fans cheers during the 107th Ronde van Vlaanderen Tour des Flandres 2023 Mens Elite a 2734km one day race from Brugge to Oudenaarde UCIWT on April 02 2023 in Brugge Belgium Photo by Tim de WaeleGetty Images
Mads Pedersen tried to anticipate Tadej Pogacar (Image credit: Tim de Waele/Getty Images)

Like many contenders for the 2023 Tour of Flanders, Mads Pedersen (Trek-Segafredo) suspected he wouldn't be able to live with Tadej Pogačar and Mathieu Van der Poel in a direct battle for victory. The only option was to steal a march and go all in. 

Anticipation was the name of the game for the former world champion, and it took him all the way to the podium, where he had stood on his scintillating Flanders debut four years ago.

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Patrick Fletcher
Deputy Editor

Patrick is an NCTJ-accredited journalist with a bachelor’s degree in modern languages (French and Spanish) and a decade’s experience in digital sports media, largely within the world of cycling. He re-joined Cyclingnews as Deputy Editor in February 2026, having previously spent eight years on staff between 2015 and 2023. In between, he was Deputy Editor at GCN and spent 18 months working across the sports portfolio at Future before returning to the cycling press pack. Patrick works across Cyclingnews’ wide-ranging output, assisting the Editor in global content strategy, with a particular focus on shaping CN's news operation.