Lance Armstrong's former manager sets up sports management company

Johan Bruyneel ties up a few loose ends before the start of stage one.
Johan Bruyneel, banned from cycling for life in 2014, has started a sports management company (Image credit: Stephen McMahon)

Johan Bruyneel, the former team manager of US Postal, Astana and RadioShack, who helped guide Lance Amstrong to seven Tour de France titles before they were struck from the record books for doping, has launched a new sports management company.

The Belgian, who is banned from direct involvement in pro cycling and all other WADA sports for life, has named his new venture 7evenPlusTwo. The company aims to work with athletes in a number of ways, including brand management, contract negotiations and life planning, as well as offering event organisation and promotion services.

Dani Ostanek
Senior News Writer

Dani Ostanek is Senior News Writer at Cyclingnews, having joined in 2017 as a freelance contributor and later being hired full-time. Before joining the team, she had written for numerous major publications in the cycling world, including CyclingWeekly and Rouleur. She writes and edits at Cyclingnews as well as running newsletter, social media, and how to watch campaigns.