Hansgrohe has extended its sponsorship of the Bora-Hansgrohe men's WorldTour team for another two years, it was announced on Tuesday as the riders gathered in the Bavarian Alps for a get-together and pre-season testing.
The German bathroom fittings company has sponsored the German team since 2017, when they signed Peter Sagan and stepped up from Professional Continental level to the WorldTour.
With kitchen company Bora having agreed an extension to its own sponsorship deal last year, the team will be known as Bora-Hansgrohe for at least the next two seasons. Sagan is under contract with the team until the end of 2021.
"We are proud of the excellent performance of the team, which in addition to bringing sporting success, has also brought gains for our brand, Hansgrohe. The positive impact that has been experienced by the brand and its reputation confirmed our decision to renew our contract," said Hansgrohe's CEO, Hans Jürgen Kalmbach.
"Together with the team, we aim to continue this success story, and are looking forward to two more seasons as a sponsor and partner of the Bora-Hansgrohe team. We wish the riders and the management continued success."
Bora-Hansgrohe have enjoyed their most successful season since Denk launched the team - then known as NetApp - a decade ago. They won 47 races in 2019, with only four of them coming from Sagan as riders like Sam Bennett, Pascal Ackermann, Emanuel Buchmann, and Max Schachmann all reached a new level.
They ended the year second in the UCI WorldTour rankings but, in announcing the sponsorship extension, Denk affirmed the ambition to become the top team in the world.
"The team is very pleased about this extension with our partner, Hansgrohe. It is a testament to the hard work of the riders and the entire team during this season to achieve our common goals and be successful on the road," said Denk.
"With our strong partners, Bora and hansgrohe, at our side, we are on the way to becoming the number one cycling team in the world."
The team started out in 2010 as Team NetApp before a merger with Endura saw them race as NetApp-Endura in 2013 and 2014. In 2015, Bora came on board as title sponsor, alongside bike manufacturer Argon 18, before Hansgrohe took the second title spot in 2017.
BREAKING: @Hansgrohe_PR extends title sponsorship of #BORAhansgrohe until 2021. Read the full news here: https://t.co/tUxTNSaxRy pic.twitter.com/vZ5FdBmxBxDecember 3, 2019
📸 Happening right now at our team camp...The riders are being put through the paces with medical testing thanks to @lanserhof, and are also taking some time to shoot content with @Hansgrohe_PR.#hansgrohe #MeetTheBeautyOfWater#lanserhof #lansmedicum pic.twitter.com/QsbFfj5gJRDecember 3, 2019
Thank you for reading 5 articles in the past 30 days*
Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read any 5 articles for free in each 30-day period, this automatically resets
After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59
Join now for unlimited access
Try your first month for just £1 / $1 / €1
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Patrick is an NCTJ-trained journalist, and former deputy editor of Cyclingnews, who has seven years’ experience covering professional cycling. He has a modern languages degree from Durham University and has been able to put it to some use in what is a multi-lingual sport, with a particular focus on French and Spanish-speaking riders. Away from cycling, Patrick spends most of his time playing or watching other forms of sport - football, tennis, trail running, darts, to name a few, but he draws the line at rugby.