EF launches coaching business to help fund WorldTour team

EF Education-Nippo
EF is launching a coaching business to give customers access to the same training tips as the pros (Image credit: EF Education-Nippo)

EF Education First has launched a new cycling coaching business that it hopes will allow the EF Education-Nippo team to become partially self-sustainable.

Named Team EF Coaching, the new service is said to tap into the WorldTour team’s expertise and experience to help cyclists of varying abilities.

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