Deceuninck CEO takes swipe at Patrick Lefevere after switching sponsorship to Alpecin-Fenix

Alpecin-Fenix and Plantur-Pura riders at the Deceuninck sponsorship unveiling (Image credit: Alpecin-Fenix)

The CEO of Deceuninck has explained why the Belgian window manufacturer decided to end their cycling sponsorship of Patrick Lefevere’s successful men’s WorldTour team and instead back Mathieu van der Poel’s Alpecin-Fenix squad and the Plantur–Pura women’s team.

Francis Van Eeckhout posed for photographs with Van der Poel, Ceylin del Carmen Alvarado and other riders when the agreement was announced. Deceuninck's logo will feature on the rear of riders shorts, with bigger investment possible in the future. 

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