Cycling contribution to Australian economy put at A$16.8 billion as bike sales ramp-up

MELBOURNE AUSTRALIA OCTOBER 19 Cyclists ride up Yarra Boulevard on October 6 2021 in Melbourne Australia Lockdown restrictions will lift in Melbourne from Friday 22 October as Victoria reaches the target 70 per cent of the eligible population fully vaccinated against COVID19 From Friday the curfew for residents in metropolitan Melbourne will end and travel limits within the city will be lifted although travel to regional Victoria will still not be permitted The six reasons to leave home will no longer apply home visits with restrictions will be allowed and hospitality businesses will reopen Photo by Quinn RooneyGetty Images
Riders out on Melbourne's Yarra Boulevard during the latest COVID-19 pandemic lockdown, with a block of exercise within a restricted distance allowed each day (Image credit: Getty Images Sport)

It’s been clear that bikes are hard to come by from the quickest of glances into the retail outlets across Australia and it’s not just down to COVID-19 pandemic induced supply shortages. A report from WeRide point to an increase in bike sales of 46 per cent, making it the biggest driver of the nation’s cycling economy during 2020.

The EY report, commissioned by the industry-backed advocacy group, found the total direct output from cycling was $6.3 billion Australian dollars (£3.41 billion) in 2020 – with bicycle purchases accounting for A$1.57 billion – and the total economic impact climbed to A$16.8 billion when indirect output was also added in.

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