Israel Start-Up Nation unveil 2021 kit with Chris Froome and Guy Sagiv

Israel Start-Up Nation have unveiled their kit, showing off a new minimalist look featuring a new dark blue and white colourway. New signing Chris Froome modelled the look along with Israeli rider Guy Sagiv, who became the first Israeli rider to race a Grand Tour at the 2018 Giro d'Italia.

The jersey features the team name – named for their sponsor, a Tel-Aviv based non-profit organisation created to help Israeli start-up companies – in a higher position than usual, leaving the bottom half largely blank, save for a star motif and Cantina Fantini sponsor logo. The kit is once again made by Israeli company Jinga.

Earlier on Saturday, Froome had given a sneak peek of the kit, posting an image of himself in the jersey to Instagram. The four-time Tour de France winner officially joined the squad on January 1, moving on after 11 seasons spent at the Sky/Ineos setup.

Froome simply captioned his Instagram post "New beginnings… Yalla!" a phrase meaning 'Let's go!' often used by the team.

The Briton is among a series of new faces at the WorldTour team for 2021. Climbers Michael Woods, Alessandro De Marchi and Carl Frederik Hagen have also come aboard, along with Classics leader Sep Vanmarcke, road captain Daryl Impey, time trial specialist Patrick Bevin, and two neo-pros in the form of Sebastian Berwick and Taj Jones.

Froome is expected to make his return to the Tour this year, challenging for a record-equalling fifth victory after two years away and following a long road to recovery from his career-threatening crash at the 2019 Critérium du Dauphiné.

He's set to meet his new teammates at a training camp in Spain later this month. He was due to make his ISN debut at the Vuelta a San Juan at the end of January, though with the Argentine government set to announce new COVID-19 measures, participation in the race could be restricted to local teams. A decision is expected on Monday.

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Daniel Ostanek
Production editor

Daniel Ostanek is production editor at Cyclingnews, having joined in 2017 as a freelance contributor and later being hired as staff writer. Prior to joining the team, he had written for most major publications in the cycling world, including CyclingWeekly, Rouleur, and CyclingTips.


Daniel has reported from the world's top races, including the Tour de France and the spring Classics, and has interviewed many of the sport's biggest stars, including Wout van Aert, Remco Evenepoel, Demi Vollering, and Anna van der Breggen.


As well as original reporting, news and feature writing, and production work, Daniel also runs The Leadout newsletter and oversees How to Watch guides throughout the season. His favourite races are Strade Bianche and the Volta a Portugal, and he rides a Colnago C40.