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B&B Hotels p/b KTM unveil 2021 kit

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B&B Hotels p/b KTM 2021 kit Pacher Gautier Reza

Quentin Pacher, Cyril Gautier and Kévin Reza show off the new kit (Image credit: B&B Hotels p/b KTM)
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B&B Hotels p/b KTM 2021 kit Reza

Reza in the 2021 jersey (Image credit: B&B Hotels p/b KTM)
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B&B Hotels p/b KTM 2021 kit Pacher Gautier Reza

A teal, black and white kit for B&B Hotels p/b KTM in 2021 (Image credit: B&B Hotels p/b KTM)
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B&B Hotels p/b KTM 2021 kit

The team are known as the 'men in glaz' (Image credit: B&B Hotels p/b KTM)

B&B Hotels p/b KTM have unveiled their 2021 kit, adding black and white design to their 'glaz' teal jersey.

The ProTeam will race its fourth campaign next year, having been founded in 2018, and will once again be led by sprinter Bryan Coquard, climber Pierre Rolland, and Classics rider Jens Debusschere.

The new jersey symbolises the team's home region of Brittany, with the design representing the Armor (the Breton coast) and Argoat (the inland).

"Sincerely, this is the most successful jersey I have ever worn," said Rolland. "It's beautiful, refined, the sponsors are clearly visible. The result is sublime and that will make us wear it proudly.

"Our jersey is our second skin, the uniform that we will wear for more than three hundred days. It's a little bit like our costume of light and this one is resplendent."

For 2021, former co-sponsor Vital Concept has reduced its contribution, with the agricultural sales company going from a €2 million investment to just €300,000. As a result, B&B Hotel p/b KTM will have a budget reduction of 15 to 20 per cent, team manager Jérôme Pineau said in November.

"After an initial three-year cycle, the club has decided to call on its community, supporters and partners in Brittany to continue its growth," said kit designer Franz-Renan Joly. "It was the perfect opportunity to develop its visual identity and to make its belonging to the Brittany region even more visible.

"The black dots that complete this patchwork are the fruit of my emotions. A kind of bubbling, because everything comes crashing down. Like the remnants of a gust of wind which can be explained by the total freedom of creation that I enjoyed. I hope the result will live up to expectations."

In spite of the budget reduction, the team retains its top riders for 2021, including Coquard, Rolland, Debusschere as well as Cyril Gautier and Kris Boeckmans. Arthur Vichot and Tom-Jelte Slagter are among seven retirees, while eight riders have joined, including Jonathan Hivert (Total Direct Energie), Cyril Lemoine (Cofidis) and Quentin Jauregui (AG2R La Mondiale).

The team made their Tour de France debut in 2020, taking two podium spots along the way, including Rolland's second place in Sarran and Coquard's third place in Lavaur.

They also took four wins during 2020, with Rolland winning a stage and the overall at the Tour de Savoie Mont Blanc, Coquard winning a stage at La Route d'Occitanie, and Johan Le Bon winning the Malaysian International Classic Race.

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Daniel Ostanek

Daniel Ostanek has been a staff writer at Cyclingnews since August 2019, having joined in 2017 as a freelance contributor and later part-time production editor. Before Cyclingnews, he was published in numerous publications around the cycling world, including Procycling, CyclingWeekly, CyclingTips, Cyclist, and Rouleur, among others. As well as reporting and writing news, Daniel runs the 'How to watch' content on Cyclingnews and takes on live race text coverage throughout the season.

Daniel has reported from the world's top races, including the Tour de France, and has interviewed a number of the sport's biggest stars, including Egan Bernal, Wout van Aert, Remco Evenepoel, Mark Cavendish, and Anna van der Breggen. Daniel rides a 2002 Landbouwkrediet Colnago C40 and his favourite races are Tro-Bro Léon, Strade Bianche, and the Vuelta a España.