The AG2R La Mondiale team have unveiled their new jersey for 2021, with new title sponsor Citroën adding a dash of red to the traditional white and brown colour scheme.
The French car manufacturer has bolstered the French team's budget for next year, and while Romain Bardet and Pierre Latour are leaving the team, the new kit will be worn by the likes of Greg Van Avermaet and Bob Jungels, as well as the team's existing leaders Oliver Naesen and Benoît Cosnefroy.
The full name of the AG2R La Mondiale insurance firm, which has backed the team for two decades, still appears on the front of the jersey, despite the team simply being known as AG2R Citroën Team from January 1.
The brown colourway that has characterised the team in recent years remains, with the team still wearing brown shorts and the AG2R La Mondiale sponsor printed in brown. However, aside from the firm's logo on the sleeve, the blue has largely been removed.
In its place, Citroën appears in bold red on the front of the all-white jersey as well as on the sleeve and collar.
The striking diagonal design of the title sponsors is mirrored on the rear of the jersey.
On the chest is the logo of new bike supplier BMC, which is taking over from Eddy Merckx bikes, as well as the logos of kit maker Rosti and the UCI WorldTour. The logos of AG2R and Citroën appear on either sleeve.
The kit design was five months in the making, with the management and the sponsors wanting to make a 'bold' statement to usher in what was described as a 'new chapter' for the team, which was founded in 1992.
"A jersey unites our entire team, from the riders to members of staff and the management. It is also a visual rallying point for our fans. I am very proud of the result," said team manager Vincent Lavenu. "Our graphic identity evolves but our core identity does not change. We can't wait to see our riders start racing wearing their new kits."
Laurent Barria, Citroën's director of marketing and communications, added: "The revelation of the new identity of the AG2R Citroën Team and its jersey is a founding act in our collaboration.
"Its graphic design and bold typographic choices perfectly illustrate our ambition in this partnership that we imagine to be promising on the roads of major international events."
AG2R Citroën are the third WorldTour team to reveal their kit for next season, following Deceuninck-QuickStep and Trek-Segafredo.
🟤🔴⚪ #RoulonsAutrement 🟤🔴⚪L'équipe et @AG2RLAMONDIALE accueillent @Citroen pour ouvrir ensemble un nouveau chapitre de l'histoire de l'équipe. 🟤🔴⚪ #RideDifferently 🟤🔴⚪ The team & @AG2RLAMONDIALE are delighted to welcome @Citroen and become #AG2RCITROËNTEAM pic.twitter.com/OZlk5Is4qXDecember 17, 2020
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