Custom Ti, one-off parts, and diamond coated cranks: Sea Otter 2024 tech roundup

Hordes of cycling fans shuffled through the serpentine aisles of the Sea Otter Classic this weekend for the 34th edition of the four-day festival of cycling.

With 70,000 attendees and a record-setting 1100 vendors, the impact of the weekend was not lost on the dozens of brands that launched products each morning.

In the dusty depths of the Laguna Seca Raceway infield, there was a healthy mix of legacy and novel brands to peruse. The big three drivetrain brands: Shimano, SRAM, and Campagnolo were hard to miss, while newcomers like LTwoo gathered crowds of interested riders looking for budget-focused gear. Giant, Trek, and Specialized had tents big enough to encapsulate those of smaller, innovative teams like Sage Titanium, Chandi Bicycles, and a refreshed Parlee Cycles. And even French wheel maker Mavic returned for the first time in years with a modern offering of road and gravel wheelsets.

An embrace of gravel and bikepacking was apparent with scores of bikes bespeckled with wider tyres, mounting points and frame bags. Even suspension - *gasp* - was a focal point for more brands looking to smoothen the increasingly technical terrain that more and more riders nowadays consider 'gravel'.

With so much fresh tech and bikes on display, we've pulled together a comprehensive selection of the most interesting and eye-catching gear on display.

Scroll down to see what made the cut.