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Belgian firm to seek new co-sponsors
Omega Pharma's “passion for this marvellous cycling sport” will continue in the future, as the company announced late Saturday night that it will continue to sponsor a cycling team in Belgium in the future.
Last week the Belgian National Lottery announced that it would discontinue its collaboration with the pharmaceutical firm the end of this year. Omega Pharma and Lotto had worked together for seven years, and the firm said that it “has been surprised to learn about the decision”.
Omega Pharma has run its cycling operations through its daughter company BCC (Belgian Cycling Company). “Omega Pharma has already decided enthusiastically to continue the cycling project, not as rival to present or future teams, but out of respect for BCC's direction, sport directors, staff and riders, as well as out of passion for this marvellous cycling sport which perfectly corresponds to the policy of communication at Omega Pharma.”
There will be no problem finding additional sponsors, the firm noted. “During the last months, Omega Pharma has been frequently contacted by some parties wishing to sponsor BCC. Talks will now begin.”
Lotto had said that the “visions of the two joint sponsors” were divergent, and indicated that it wished to have a more or less exclusively Belgian team. Omega Pharma said that it had similar aims. “In keeping with what was achieved over the previous years, our aim will be a Belgian team at international level, with some well assisted leaders.”