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Greg LeMond launches new company

By:
Cycling News
Published:
February 02, 2013, 16:32 GMT,
Updated:
February 02, 2013, 16:36 GMT
Edition:
First Edition Cycling News, Saturday, February 2, 2013

LeMond Inc is set up

Tour de France winner Greg LeMond has launched a new company LeMond Inc. The brand will specialise in innovative cycling products with the LeMond Revoluton Indoor Training becoming the flagship product. The trainer is used by the Garmin-Sharp professional cycling team.

LeMond plans to release a line of Revolution compatible accessories designed by Greg and his inspired ensemble of innovators. “For the last 30 years I have been passionate about design and technology. This new company gives me the opportunity to dream again. For starters, I am excited to bring LeMond to Minneapolis. The community here is full of engineers, developers, and designers with a serious passion for cycling and I really look forward to drawing from this deep talent pool."

"The Revolution trainer will serve as our foundation," said LeMond, who won the Tour de France in 1986, 1989 and 1990, and was also the pro world road race champion twice.

"We plan to change the way all cyclists relate to cycling, starting with indoor trainers,” said LeMond. “As we create new products, our goal will be the integration of the cycling experience in all of its forms. Cycling is going through a dramatic transition and we are ready to step up and play a role in its future. This future is bright and LeMond will be there with the products to make our cycling experiences more meaningful, successful, and safe."

LeMond has become increasingly vocal in cycling over the last few months. He became a member of the Change Cycling Now lobby group last year, and was initially touted as a candidate for the UCI presidency. He has called for the current UCI President Pat McQuaid to stand down.

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