T-Mobile withdraws Tour TV coverage sponsorship

T-Mobile announced it would pull television sponsorship for the Tour de France as part of a "damage limiting" exercise according to the AFP. The decision follows on the heels of recent doping admissions by high profile German cyclists like Erik Zabel and Rolf Aldag, once involved in the former Team Telekom (now T-Mobile).

T-Mobile's name was to appear before each show with the message "The Tour de France is brought to you by T-Mobile." Officials from ARD/ZDF would rather not accept the withdrawal according to Der Spiegel.

Thank you for reading 5 articles in the past 30 days*

Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read any 5 articles for free in each 30-day period, this automatically resets

After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59

Join now for unlimited access

Try your first month for just £1 / $1 / €1