Our friends at Rouleur are currently hosting their annual event in London. Showcasing the best of cycling, past and present, the event is attended by the pro peloton, manufacturers, photographers, artists and more.
Team Sky and Castelli launched their new kit for the 2017 season there on Thursday evening, whilst POC are set to unveil the kit they've made for the Cannondale-Drapac team on Friday afternoon.
Various talks and discussions from representatives of the media are being held, including Cyclingnews' very own Sadhbh O'Shea taking part in the panel on women's cycling.
Many brands give guests the opportunity to get hands-on with their latest products, as well as displaying various historic icons of cycling, from bikes to jerseys.
Click or swipe through the gallery above to look at some of the highlights from the show so far.