Ribble Cycles has joined the stream of brands, organisations and teams taking to Zwift to offer consumers and fans the opportunity to get closer to the brand. Starting tomorrow, Friday 10th April, a nine-week long 'training program' will be available to users of the popular indoor cycling platform.
At 18:00 BST on each Friday for the next nine weeks, riders are invited to ride, train with and compete against staff from Ribble Cycles and the Ribble Weldtite Pro Cycling team, the continental outfit based in the UK.
Each ride will take place over a different course with a different leader, with distances varying from a single 16.5km lap of Tempus Fugit led by Dan Bigham, up to a 75km endurance session which comprises three laps of the 25km Watopia Waste Band.
Rides are banded to ensure groups are able to stay together, however, there will be a healthy dose of competition thrown in, with sprint and race points dotted throughout the various courses. Upon joining the ride, riders' in-game avatars will be auto-assigned specific Ribble kit and the Ribble Endurance SL.
The series will culminate in a race up the Alpe Du Zwift on Zwift course 'Road to sky', a 12.4 mile (19.9 km) climb with 3,753 ft (1,144 m) of elevation gain.
The cycling landscape we're used to - in which Ribble Cycles has operated since 1897 - has become almost unrecognisable in a matter of months, and Ribble Cycles, who launched a new bike this week, is looking to offer riders some focus during uncertain times.
“Times change and we have to change with them. The Ribble brand and product range is about inclusivity, whether commuter, fitness rider or World Champion athlete," explained Andy Smallwood, CEO of Ribble Cycles. "Zwift and the new Ribble Spring Series gives all riders, including myself and the Ribble Weldtite Pro Cycling Team, the ability to adhere to the Government's current advice, whilst increasing their event-specific fitness with a bit of friendly competition thrown in and continue to prepare for the rest of the racing season or cycling challenge”.
Riders are invited to join their chosen rides via this link
|Friday 10th April||Innsbruck Ring (8.8km x 3)||Jack Rees|
|Friday 17th April||Volcano Climb Afterparty (40km x 1)||Jacob Tipper|
|Friday 24th April||Volcano Flat (12.3km x 4)||A: John Archibald, B: Richard Jones|
|Friday 1st May||Sand and Sequoias (20.2km x 2)||Steve Lampier|
|Friday 8th May||Tempus Fugit (16.5km)||Dan Bigham|
|Friday 15th May||Crit City (10 x 1.95km)||Will Brown|
|Friday 22nd May||Richmond ( 2 x 16.5km)||Jacob Tipper|
|Friday 29th May||Watopia Waste Band (3 x 25km)||A: Simon Wilson / B: Tom Timothy|
|Friday 5th June||Road to Sky (1 x 19.9km, 1144m elv)||George Mills-Keeling|
Originally from Bude but now based out of Exeter, Josh is the former eCommerce manager of the Bike Shed in Devon. After racing cross-country with friends as a youth, he soon turned to road cycling. Nowadays, 27-year-old Josh is a Cat 1 road racer for Team Tor 2000. While he enjoys a good long road race, he's much more at home in a local criterium. He dabbles in fair-weather cyclocross and will happily slog out a century if you reward him with cake. Oh, and in his spare time, he writes about tech and deals for Cyclingnews and BikePerfect. Rides: Specialized S-Works Tarmac SL6 Disc, Trek Emonda ALR, Specialized Crux.
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