The Corendon-Circus (opens in new tab) team, home to Mathieu van der Poel, (opens in new tab) have changed their name and rebranded as Alpecin-Fenix for the 2020 season. The new sponsors had been rumoured for several weeks and were confirmed on New Year's day before van der Poel competed in the new colours at the DVV Verzekeringen trofee GP Sven Nys cyclo-cross race.
The Dutch team, run by Philip and Christoph Roodhooft, will wear a navy blue kit, made by Kalas, as they move up to the Professional Continental ranks in 2020.
Shampoo brand Alpecin continues its involvement in cycling after sponsoring the Katusha (opens in new tab) team for the past two years, a team which has now folded. Meanwhile, Fenix, an Italian interior design materials brand, owned by a Dutch company Broadview Holding, joins as co-title sponsor. Canyon remains as bike sponsor, with the logo on the shorts.
"We are really pleased to continue our collaboration with Alpecin-Fenix as bike sponsor and partner," said Roman Arnold, head of Canyon.
"Since the beginning, we have believed in Philip and Christoph Roodhooft's vision to create a multi-disciplinary team that can be competitive in more than one discipline. And having the incomparable Mathieu van der Poel racing Canyon Bicycles on and off road and in cyclocross is simply unbelievable. We've enjoyed an incredible number of wins in all categories with this team, so we can't wait for the season to begin for Alpecin-Fenix."
It's all change for the team in 2020. Having previously been a cyclo-cross oriented outfit, with a limited road programme, Alpecin-Fenix have acquired a Pro Conti licence and bolstered their roster significantly.
Although Van der Poel will continue to race cyclo-cross for the first couple of months of the year, and then target mountain bike gold at the Tokyo Olympics, the Dutch sensation will have an increased road schedule after a breakthrough 2019.
The Classics will be the main focus, after the 24-year-old won Amstel Gold Race, Dwars door Vlaanderen, and Brabantse Pijl in his debut spring campaign.
The team have made a string of new signings for the road, including Sacha Modolo, Petr Vakoc, Kristijan Sbaragli, and Scott Thwaites.
A photo posted by @alpecinfenix on Jan 1, 2020 at 3:02am PST
Thank you for reading 5 articles in the past 30 days*
Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read any 5 articles for free in each 30-day period, this automatically resets
After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59
Join now for unlimited access
Try your first month for just £1 / $1 / €1
Cyclingnews is the world's leader in English-language coverage of professional cycling. Started in 1995 by University of Newcastle professor Bill Mitchell, the site was one of the first to provide breaking news and results over the internet in English. The site was purchased by Knapp Communications in 1999, and owner Gerard Knapp built it into the definitive voice of pro cycling. Since then, major publishing house Future PLC has owned the site and expanded it to include top features, news, results, photos and tech reporting. The site continues to be the most comprehensive and authoritative English voice in professional cycling.