Jim van den Berg is the CEO and co-founder of JOIN.cc, an AI-powered cycling training platform. Prior to launching JOIN in 2019, Jim raced as a semi-professional for two Dutch UCI continental teams, before turning his attention to coaching cyclists, including WorldTour pro Taco van der Hoorn, and the World Hour Record attempts of Thomas Dekker and Dion Beukeboom. Jim also has a degree in Human Performance Science and a master's degree in Sports & Exercise Psychology.
