Despite many sponsors reconsidering or even leaving the sport of cycling amid recent doping scandals, Kelly Benefit Strategies/Medifast signed BioForce, Inc. as its first new sponsor for 2008. In fact, the team has 30 partner sponsors, 29 of which are expected to return for the next season.
BioForce makes an all-natural pain management system. "Cycling is such a natural fit for our brand. MyoMed can help alleviate some of the aches and pains of competitive cycling and the intensive training regime that is part of the pro athlete lifestyle," said Bob Shawgo, Vice President of Marketing for BioForce.