Partnership raising money for Project Rwanda

Ritchey Design has teamed up with beta social networking site Plus 3 Networks to encourage cyclists and non-cyclists alike to turn their exercise routines into contributions for the non profit organization Project Rwanda. Effective Wednesday, Plus 3 members can choose to raise money for Project Rwanda with every mile they ride, walk, run or swim.

Founded by Tom Ritchey after a compelling personal visit to Rwanda in 2005, Project Rwanda is committed to the concept that the bicycle can be an important tool in rebuilding a country, fostering national pride and addressing local issues facing Rwanda and other African nations.

"In the last two years, Project Rwanda has specifically helped Rwandan coffee farmers through our coffee bike program by providing a tool – our bike – that allows them to change the structure of their work day in a way that benefits their lives and the lives of their families and communities," said Susan Brown, executive director for Project Rwanda.

Interested individuals can sign up to become a member of Plus 3 Network at

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Kirsten Frattini
Deputy Editor

Kirsten Frattini is the Deputy Editor of Cyclingnews, overseeing the global racing content plan.

Kirsten has a background in Kinesiology and Health Science. She has been involved in cycling from the community and grassroots level to professional cycling's biggest races, reporting on the WorldTour, Spring Classics, Tours de France, World Championships and Olympic Games.

She began her sports journalism career with Cyclingnews as a North American Correspondent in 2006. In 2018, Kirsten became Women's Editor – overseeing the content strategy, race coverage and growth of women's professional cycling – before becoming Deputy Editor in 2023.