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Partnership raising money for Project Rwanda

Ritchey Design has teamed up with beta social networking site Plus 3 Networks to encourage cyclists and non-cyclists alike to turn their exercise routines into contributions for the non profit organization Project Rwanda. Effective Wednesday, Plus 3 members can choose to raise money for Project Rwanda with every mile they ride, walk, run or swim.

Founded by Tom Ritchey after a compelling personal visit to Rwanda in 2005, Project Rwanda is committed to the concept that the bicycle can be an important tool in rebuilding a country, fostering national pride and addressing local issues facing Rwanda and other African nations.

"In the last two years, Project Rwanda has specifically helped Rwandan coffee farmers through our coffee bike program by providing a tool – our bike – that allows them to change the structure of their work day in a way that benefits their lives and the lives of their families and communities," said Susan Brown, executive director for Project Rwanda.

Interested individuals can sign up to become a member of Plus 3 Network at

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Kirsten Frattini is an honours graduate of Kinesiology and Health Science from York University in Toronto, Canada. She has been involved in cycling from the community and grassroots level to professional cycling's WorldTour. She has worked in both print and digital publishing, and started with Cyclingnews as a North American Correspondent in 2006. Moving into a Production Editor's role in 2014, she produces and publishes international race coverage for all men's and women's races including Spring Classics, Grand Tours, World Championships and Olympic Games, and writes and edits news and features. As the Women's Editor at Cyclingnews, Kirsten also coordinates and oversees the global coverage of races, news, features and podcasts about women's professional cycling.