Three-year deal for new title sponsor
Iwan Spekenbrink has announced that his WorldTour will have a new lead sponsor for 2014. The team are currently listed as Argos-Shimano but will unveil a new sponsor at their team presentation at the start of next year.
The new company, described by Spekenbrink as having ‘European and international recognition’ has signed a three-year deal, while Shimano will remain as the secondary sponsor. Spekenbrink will announce the team’s bike supplier for next season in November, with Giant reportedly set to take over from American firm Felt.
“Very recently, a company expressed interest in taking over the main sponsorship. The new sponsor is a good fit with our ambitious team goals,” said Spekenbrink in a team release.
“We would like to thank Argos for supporting the team and enabling it to reach its current level, and for giving us the space to further develop our project with our new major partner. We are also grateful to our new sponsor for expressing such confidence in our organization, athletes and staff and in the vision for top sports and pro cycling upon which our organization is based.
“We will soon announce our look and feel, jersey, and ambitions for next year, together with our new partner.”
The Argos North Sea Group began sponsoring Spekenbrink’s team in 2012 with the team ranked as Professional Continental. This year the team joined the WorldTour ranks and won stages in all three Grand Tours with Marcel Kittel winning four times during the Tour de France. Spekenbrink confirmed that negotiations with the new backer began after this year’s Tour de France success.
“The partnership has been a commercial and sporting success. We are very proud of the development of the team and its performance in the last two years. Team Argos-Shimano’s recent performance at the Tour de France was a particular highlight. Argos wishes the team – supported by its new sponsor – continuing success in the future.”
Earlier this month Spekenbrink announced the formation of an under-23 team. They already support a full-time women's program.
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