Mary Monroe to be new executive director of Trails 2000

By Tim Maloney, European Editor Experienced cycling industry executive Mary Monroe of Boulder,...

By Tim Maloney, European Editor

Experienced cycling industry executive Mary Monroe of Boulder, Colorado has been selected to head Trails 2000 of Durango, Colorado, known as the Four Corners' area top trails advocacy group. Monroe spent 10 years as a member of IMBA's board of directors, and is a former vice-president of the pioneering MTB trail access organization. Monroe was instrumental in IMBA gaining trail access in the Grand Canyon. She also served on the Bicycle Colorado board of directors and various Wisconsin trail organization boards.

"I have had the pleasure of working with a variety of land advocacy groups across the country and I am most impressed with what the community of Durango and (former director) Bill Manning have accomplished with Trails 2000. I am enthusiastically looking forward to working with the board, the members and the community to listen to their thoughts and ideas and to work on a long-term plan to continue and expand this great work," Monroe said.

Monroe began her outdoor career at Trek Bicycles where she was the sports marketing director for Trek, Fisher, Klein, Bontrager and LeMond. She was responsible for the Trek/VW mountain bike partnership and also signed US Postal Team and Lance Armstrong to ride Trek bikes. After leaving Trek, Monroe went on to focus on non-profit management, serving as the chief marketing officer for USA Cycling and consulting with a variety of non-profits in the outdoor industry including the American Birkebeiner cross-country ski race and the Women's Wilderness Institute in Boulder, a leadership organization focused on backpacking and other outdoor activities. She is married to Travis Brown, former Olympian and mountain bike champion and son of Dr. Forest Dean Brown and Sandy Brown. Mary, Travis and their 2-year old daughter Rose have relocated to Durango.

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