For a limited time only (From September 1 - December 23, 2005), pink headsets, hubs, stem caps, tee shirts and stickers will be available for purchase from select channels throughout the United States and in some international markets. The Chris King component company will donate a portion of the sale of any pink Pretty and Strong item to King’s local affiliate of the Susan G. Komen Foundation.
King is also asking its domestic dealers and OEM customers to make similar contributions to their breast cancer charity of choice when they sell a King headset or hubs. Last year, many dealers took a creative approach to this program and built entire bikes around the color pink - raffling them off and donating the proceeds to breast cancer charities.
The second part of the Chris King program is mobilization of their customers (shop owners, their employees and customers) to skip a bike ride and bring himself or herself or a woman they know in for a mammogram or screening during the month of October. October is breast cancer awareness month; October 21 is National Mammography Day. The company says they want every woman who rides a bicycle to get a breast exam before the end of 2005. They want every guy that rides bicycles to encourage an important woman in their life to get a breast exam before the end of 2005.
The Chris King Web site (www.chrisking.com) provides links to information about breast cancer, mammography facilities lookups, breast cancer charities and stories from people who took it upon themselves to take a friend for a screening. King's Pretty and Strong program debut in 2004 was far more successful than King anticipated. For 2005 the company has doubled its donation per item amount, doubled the amount of product available, expanded the product offerings, completely rebuilt the promotional website (including a place for people to post their own cancer stories), and lengthened the time period the items will be available.
(Note: 'Pretty and Strong' items are available for sale at select online retailers such as Competitive Cyclist.)