British Continental team Madison-Genesis have paired up with custom painters ColourBurn Studios to create a special paint design for the team's freshly crowned British national road race champion, Connor Swift.
Connor Swift won the national title in June and has since ridden as a stagiaire for Dimension Data at the Arctic Race of Norway. For the Tour of Britain, the Yorkshireman, who is Ben Swift's cousin, will return to Madison-Genesis, albeit still clad in the red, white and blue – or rather white, red and blue – national champion's jersey.
The frameset features the British colours, with a white base coat covered in a splatter design of red and blue. Three-colour stripes also adorn the fork dropouts, down tube and top tube, which act as a separator between the splatter design and the blank white base coat.
Swift's nickname, 'Swifty', adorns the top tube, while a roundel and the date of Swift's national road race victory also sit on the top tube near the stem.
Swift pays tribute to a book titled 'The Secret' to his form this season and, as a nod of respect, the book's title features on the underside of the down tube and the phrase 'Believe and you can achieve' decorates the stem.
The Yorkshire Rose, the emblem of Swift's home county, sits at the base of the down tube.
Swift's bike is equipped with a full Shimano Dura-Ace R9150 groupset, Shimano Dura-Ace R9100 wheels, finishing kit from PRO and accessories from Elite, K-Edge and Continental.
Click or swipe through the gallery above for a closer look at Connor Swift's custom-painted Genesis Zero SL.