Unlock your potential with WHOOP 4.0

LAVARONE ITALY MAY 25 Mathieu Van Der Poel of Netherlands and Team Alpecin Fenix competes during the 105th Giro dItalia 2022 Stage 17 a 168 km stage from Ponte di Legno to Lavarone 1161m Giro WorldTour on May 25 2022 in Lavarone Italy Photo by Michael SteeleGetty Images
(Image credit: Michael Steele/Getty Images)

If you've been watching the Giro d'Italia over recent weeks, you may have noticed the small black, and occasionally pink,  devices on the wrists of a number of riders in the peloton. Or perhaps you've seen the on-screen heart rate data pop up at points throughout the broadcast, showing certain riders' Strain scores and real-time heart rate data. In both cases, you've been introduced to WHOOP. 

WHOOP is a highly personalised fitness and health coach that uses a wearable device and an accompanying app, as well as proprietary algorithms and an AI-based coach  to help optimise training, recovery, sleep and lifestyle in a bid to maximise fitness, performance and health. 

Cyclingnews is the world's leader in English-language coverage of professional cycling. Started in 1995 by University of Newcastle professor Bill Mitchell, the site was one of the first to provide breaking news and results over the internet in English. The site was purchased by Knapp Communications in 1999, and owner Gerard Knapp built it into the definitive voice of pro cycling. Since then, major publishing house Future PLC has owned the site and expanded it to include top features, news, results, photos and tech reporting. The site continues to be the most comprehensive and authoritative English voice in professional cycling.