‘The wheels are my job, but nothing makes me feel better than investing in people’ - in conversation with Anne Hed

Anne Hed holding a tri-spoke carbon wheel
(Image credit: HED Cycling)

As a female CEO in a very male dominated industry, Anne Hed is a rare breed. Co-founding Hed Wheels back in 1984 with her husband Steven, she fully took on the mantle of the company when he passed away suddenly eight years ago.

The story of their meeting, and the subsequent founding of Hed Wheels, is a beautiful one. Steven was the owner of a bike shop in Minnesota, and Anne entered as a customer and Hawaiian Ironman qualifier without the money to pay her entry fee. After chatting, Steven gave her a $100 cheque and a bike, and she went on to compete in several races, eventually winning a Subaru that she sold for $14,000, which she used to co-found Hed Wheels with Steven.

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Mildred Locke

Mildred joined as Reviews Writer for Cyclingnews and BikePerfect in December 2020. She loves all forms of cycling from long-distance audax to daily errand-running by bike, and does almost everything on two wheels, including moving house, and started out her cycling career working in a bike shop. For the past five years she's volunteered at The Bristol Bike Project as a mechanic and session coordinator, and now sits on its board of directors.

Since then she's gone on to write for a multitude of cycling publications, including Bikeradar, Cycling Plus, Singletrack, Red Bull, Cycling UK and Total Women's Cycling. She's dedicated to providing more coverage of women's specific cycling tech, elevating under-represented voices in the sport, and making cycling more accessible overall. 

Height: 156cm (5'2")

Weight: 75kg

Rides: Stayer Groadinger UG, Triban RC520 Women's Disc, Genesis Flyer, Marin Larkspur, Cotic BFe 26, Clandestine custom bike