It's Black Friday, and that means there are some serious bargains to be had for cyclists, with Sigma Sports offering up to 60% discounts on thousands of products.
From shiny new top-of-the range bikes right down to the smallest accessories, there's sure to be a deal that will help improve your riding experience.
Or, with Christmas around the corner, it could be the ideal opportunity to save money as you grab a gift for the favourite cyclist in your life.
Sigma Sports, one of the UK's leading cycling retailers, has slashed prices on thousands of products, with up to 60% off on bikes, home trainers, computers, clothing and more.
The offers run throughout Black Friday on November 25, through the weekend, and into Cyber Monday on November 28. However, the best deals won't hang around for long. Stock is limited and already selling fast. Once it's gone, it's gone, so best not to hang around.
With so many discounts to choose from, here is a guide to what you can expect to find, kicking off with some of the most eye-catching deals available.
Five of the best deals
Vel 50 RL Carbon Tubeless Disc Wheelset| 47% off
£749.00 | £399.00
Looking to upgrade your ride? Vel’s handbuilt 50 RL Carbon Tubeless Disc Brake Wheelset is fast, efficient, and almost half price at Sigma Sports. These wheels have sealed bearings and a 102-tooth engagement ring with six pawls for instant engagement and acceleration. Tubeless ready but also compatible with clinchers, they have an internal width of 20mm, allowing you to run modern, wider tyres and lower pressures for improved comfort and grip.
Wahoo KICKR Bike Indoor Smart Bike and Trainer | 33% off
£3,299.99 | £2,199.00
Taking home training to the next level, the Wahoo KICKR BIKE Indoor Smart Bike is endlessly adjustable and customisable. Capable of simulating gradients of up to 20% and down to -15%, this is the closest you'll get to the real riding experience while indoors. There are five points of adjustability to get you perfectly set up, with virtual shifting to match your gearing to what you're used to from the likes of Shimano, Campagnolo and SRAM. With this purchase, you will also receive a 14-day free trial of Wahoo SYSTM, a comprehensive training app with a diverse workout library.
Cannondale Supersix Evo Force AXS Disc Road Bike 2023 | 35% off
£6,500.00 | £4,225.00
High-end road bikes can come with intimidating price tags but thousands of pounds can be saved on Black Friday. The SuperSix Evo Force AXS features a full carbon frameset, which is both lightweight and - with truncated tube shapes - aerodynamic. The bike comes fitted with deep-section carbon rim wheels from HollowGram, SRAM's Force 12-speed groupset, hydraulic disc brakes, and an adjustable vibration-damping carbon handlebar.
Shimano Ultegra R8000 Carbon SPD-SL road pedals | 51% off
£160.00 | £79.00
At better than half price, these Shimano Ultegra R8000 Carbon SPD-SL Road Pedals are lightweight, strong, and responsive. Weighing in at 248 grams per pair, these pedals will help save you watts, while the sealed cartridge axle unit ensures smooth rotation and lasting low maintenance. They're supplied with yellow Shimano cleats with a six-degree float but are also compatible with other three-bolt SPD-SL style cleats.
Garmin Edge 830 GPS Enabled Cycling Computer | 29% off
£349.00 | £249.00
Offering a wealth features to help you to enjoy, understand, and improve your riding, the Garmin Edge 830 GPS Enabled Cycling Computer is the complete performance package. The precise navigation system allows you to load routes in advance or on-the-fly, and also features audio prompts. Beyond the navigation, the computer pairs with a huge range of devices and accessories to not only display your power and heart rate, but also tell you how your body is coping with heat and altitude, and when it's time to eat or drink.
What's on offer
With up to 60% off on Black Friday, there are thousands of products to choose from. Here are the things you could be saving on, while stocks last.
Bikes and frames
With road bikes, gravel bikes, mountain bikes, e-bikes, and even track bikes on offer, from the likes of Specialized, Trek, Cannondale and Orbea, your new ride is just a click away.
Top pick: Orbea Orca M31eLTD Disc Road Bike
Clothing
With premium apparel from cycling's finest brands, kit yourself out for winter, or grab an early bargain for spring/summer.
Top pick: Universal Colours Thermal Clothing Bundle
Helmets
An essential for any cyclist, you'll find helmets that don't compromise on safety or style, but do compromise on cost.
Top pick: Giro Aether Spherical Road Helmet
Top picks
The team at Sigma Sports select their favourite cycling products.
Top pick: Wahoo ELEMNT ROAM V1 Cycling Computer
Accessories
Get the most out of your riding experience with fantastic deals on lights, computers, pumps, bottle cages, and just about anything else you can think of.
Top pick: Vel 800 Lumen Front light
Wheels
Arguably the best upgrade you can make for your bike, browse a great selection of premium wheels from leading brands.
Top pick: Vel’s 28 RL Alloy Tubeless Disc Wheelset
Components
Another way to upgrade your ride or simply replace worn parts, there are deals to be had on pedals, saddles, handlebars, and entire groupsets.
Top pick: Shimano 105 R7000 SPD-SL Road Pedals
Turbo trainers
It's getting cold. Time to get yourself set up indoors so your training doesn't suffer this winter.
Top pick: Saris Fluid2 Smart Equipped Turbo Trainer
Power meters
Analyse, understand, and manage your performance with Sigma Sports' impressive collection of power meters from leading manufacturers.
Top pick: Stages G3 Power L Shimano Ultegra R8000 Power Meter
Running
Do you incorporate some running into your training regime? Wout van Aert and Primož Roglič do. There are shoes, clothing and more to be had from the best brands.
Top pick: HOKA ONE ONE’s Bondi 8 Running Shoes
Triathlon and wetsuits
Venturing out even further, into triathlon? You can find wetsuits, Dryrobes and more at great prices.
Top pick: Orca TRN Core Openwater Wetsuit